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Sony has launched its new lightweight and compact 50mm F1.4 G Master™ prime lens, the SEL50F14GM in the US online. It costs $1299 and is now listed online on Amazon US. It is now available to pre-order and will ship to customers on May 12, 2023. Sony FE 50mm F1.4 GM SEL50F14GM lens boasts two high-precision XA (extreme aspherical) lens elements that correct distortion and most types of aberration, an ED (extra-low dispersion) glass element to suppress chromatic aberration, and Sony's original Nano AR Coating II that reduces internal reflections that can cause flare and ghosting. One of the most notable features of the SEL50F14GM is its ability to produce magnificent bokeh. The innovative optics and F1.4 maximum aperture work together to create smooth, naturally defocused background and foreground bokeh that is ideal for making portrait subjects stand out from their surroundings. The lens includes XA elements that effectively prevent onion-ring bokeh, and carefully controlled s...

Sony has just launched its latest product, the 128GB E Series UHS-II SDXC Memory Card, in the US. This memory card is available for pre-order on Amazon US (Amazon.com) for the price of $44.99. With impressive features and reliable performance, this memory card is sure to be a popular choice for photographers and videographers alike. One of the most notable features of the Sony 128GB E Series UHS-II SDXC Memory Card is its rapid write speed, which can reach up to 100 MB/s. This feature is particularly useful for burst and high-resolution imaging, allowing photographers to take multiple shots quickly and efficiently. Another impressive feature of this memory card is its fast transfer speed to PC, with up to 270 MB/s read speed. This means that transferring images and video from the memory card to a computer is a quick and easy process, saving valuable time for busy professionals. For videographers, the Sony 128GB E Series UHS-II SDXC Memory Card is equipped with a V60 Video Speed Class,...

Are you looking for a high-quality camera that is both affordable and compact? Look no further than the Canon EOS R8 Full-Frame Mirrorless Camera with RF24-50mm F4.5-6.3 STM Lens. This new camera from Canon is perfect for content creators and photographers who are looking to step up to full-frame photography. The Canon EOS R8 is the lightest full-frame RF mount mirrorless camera on the market. With a 24.2 million pixel CMOS image sensor and DIGIC X Image Processor, this camera produces images with exceptional detail and clarity. The camera also features a built-in 0.39” 2.36 million dots OLED EVF with up to 120 fps refresh rate and a 3.0” 1.62 million dots vari-angle LCD touchscreen. One of the most impressive features of the Canon EOS R8 is its Dual Pixel CMOS AF II system, which covers up to 100% x 100% area with 1,053 AF zones. The camera uses deep learning technology for automatic subject detection of people, animals, and vehicles, including aircraft, trains, and horses. This means...

Canon has introduced its latest addition to its EOS R series, the Canon EOS R50 Mirrorless Vlogging Camera. The camera comes in a sleek white color and is bundled with an RF-S18-45mm F4.5-6.3 IS STM lens. With its compact design and lightweight body, this camera is perfect for photographers and vloggers who are always on-the-go. It is now available to pre-order for a launch selling price of $799.99. Amazon US ( Amazon.com ) has listed this model online. The Canon EOS R50 features a 24.2-megapixel CMOS (APS-C) sensor and DIGIC X processor, delivering high-quality images and videos even in low-light conditions. The camera offers 4K uncropped movie recording with Dual Pixel CMOS AF II at up to 30 frames per second, oversampled from 6K, and Full HD high-frame rate movie recording at up to 120 frames per second. With Dual Pixel CMOS AF II, the camera covers up to 100% x 100% area, featuring 651 AF zones with auto subject detection and tracking of people, animals, and vehicles using deep...

The Canon RF-S55-210mm F5-7.1 STM telephoto zoom lens is a versatile and compact lens designed for Canon APS-C mirrorless RF mount cameras. With its affordable price point and excellent image quality, it is the ideal "next lens" for EOS R50, R10, and even R7 users who want to add flexibility, power, and range to their collection. The preorder launch price in the US for this lens is $349.99 ( This item will be released on March 16, 2023 ) One of the standout features of this lens is its outstanding telephoto coverage with APS-C sensor cameras, offering a full-frame equivalent of approximately 88-336mm coverage when used on cameras with APS-C size image sensors. This makes it an excellent choice for landscape, portrait, and travel photography and videography. The Canon RF-S55-210mm F5-7.1 STM lens also boasts excellent image quality, thanks to two UD (Ultra-low Dispersion) glass elements, one aspheric element, and Canon Super Spectra Coating (SSC) that helps to minimize ghostin...